Wednesday, November 22, 2006
Launched my new book "Walking Weekends: Peak District" today at the Devonshire Arms at Beeley (on the Chatsworth Estate). Marketing, publicity and promotion is the biggest challenge for any publisher as you are competing with thousands of other titles and also with big publishers with large marketing budgets. My marketing budget stretches to a pint of beer in a Peakland pub! anyway, fingers crossed and hopefully this launch will produce some good coverage over the next few weeks.
By the way, the headline of my press release read... "LEAVE MUDDY BOOTPRINTS INSTEAD OF CARBON FOOTPRINTS. Spend a weekend walking through the Peak District and help save the planet." Not only does this book promote sustainable tourism by encouraging people to spend a weekend walking, eating, drinking and staying locally but for every copy sold I donate a % of the profits to the Peak District National Park Authority to be used for conservation projects within the National Park. No there's a good reason to buy my book!
Cheers, Mark Reid